Chief Culture Officer: How to Create a Living, Breathing Corporation by McCracken Grant

Author:McCracken, Grant [McCracken, Grant]
Language: eng
Format: epub, mobi
ISBN: 9780465020102
Publisher: Basic Books
Published: 2009-10-19T20:00:00+00:00

But of course there is something to it. Inside, this corporation may be the very image of Southern grace and charm, all blond wood, subdued colors, a charmed circle. But outside the corporation, it’s another story altogether.

The world of the carbonated soft drink, as we have seen, is not well.

Consumers are flocking to a new breed of coffees, juices, and teas—all categories where Coke has historically been weak. For the longest time, Coke seemed in denial, more fixated on reversing the stagnation in soda than investing in the alternative beverages that consumers were clamoring for.26

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